Synonyms for

Slogans

Verb / ˈsləʊgʌnz / Another word for slogans — explore alternatives below. For syllable breakdowns and pronunciation, see this word on Syllablesworld.

Definition

A slogan is a short and memorable phrase that is used in advertising or as a motto for a person, group, or organization.

Synonyms & similar words

slogan motto catchword shibboleth motto catchphrase tagline mantra watchword byline saying phrase expression maxim adage proverb dictum formula jingle theme signature logo emblem insignia

Synonyms by register

Formal

motto maxim credo aphorism

Informal

catchphrase tagline jingle rallying cry

Literary

epigram dictum proverb

Antonyms

silence quiet inaction apathy disinterest indifference

Common collocations

  • political slogan
  • advertising slogan
  • campaign slogan
  • company slogan
  • catchy slogan
  • memorable slogan
  • slogan writer
  • slogan contest

Word family

noun slogan
verb sloganize

Usage note

Slogans are typically short, memorable phrases used in advertising, politics, or as a rallying cry. While 'tagline' is often used interchangeably, it more specifically refers to a slogan for a brand or product.

Example sentences

  1. The politician's slogan was 'Make America Great Again.'
  2. The company's slogan is 'Think Different.'
  3. The school's slogan is 'Learning for Life.'
  4. The charity's slogan is 'Give a little, help a lot.'
  5. The sports team's slogan is 'Win or go home.'

Quotes

  • 'A slogan is a great way to get an idea across.' - David Ogilvy
  • 'The best slogans are those that are truthful.' - David Ogilvy
  • 'A good slogan is the one that sells the product.' - Gary Hamel

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