Synonyms for

Slogan

Verb / ˈsləʊgʌn / Another word for slogan — explore alternatives below. For syllable breakdowns and pronunciation, see this word on Syllablesworld.

Definition

a short and catchy phrase used in advertising or politics

Synonyms & similar words

motto catchword shibboleth motto catchphrase tagline mantra watchword saying jingle adage maxim expression proverb phrase motto byword epigram sentiment precept truism platitude wisecrack

Synonyms by register

Formal

motto maxim credo byword

Informal

catchphrase tagline jingle motto

Literary

watchword rallying cry motto

Antonyms

silence quiet stillness reticence taciturnity

Common collocations

  • catchy slogan
  • memorable slogan
  • company slogan
  • political slogan
  • advertising slogan
  • powerful slogan
  • effective slogan

Word family

noun slogan

Usage note

A slogan is typically a short, memorable phrase used in advertising or politics. It is not usually used to describe a personal motto or a general principle.

Example sentences

  1. The school's slogan is 'Education for All.'
  2. The politician's slogan is 'Make America Great Again.'
  3. The company's new slogan is 'Think Different.'
  4. The sports team's slogan is 'One Team, One Dream.'
  5. The charity's slogan is 'Together We Can Make a Difference.'

Quotes

  • 'A diamond is forever' is a slogan that is not only timeless but hugely effective. - Mary Frances Gerety
  • 'I'm Lovin' It' is one of the most effective slogans of all time. - David Ogilvy
  • I can only answer the question 'What am I to do?' if I can answer the prior question 'Of what story or stories do I find myself a part?' We enter a story and we leave a story. We adopt a slogan and we move on. - Alasdair MacIntyre

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