Synonyms for

Patronage

Verb / ˈpætrʌnɪdʒ / / ˈpeɪtrʌnʌdʒ / / ˈpeɪtrʌnɪdʒ / Another word for patronage — explore alternatives below. For syllable breakdowns and pronunciation, see this word on Syllablesworld.

Definition

The support or financial aid that an organization or individual gives to another.

Synonyms & similar words

support business backup backing disdain patronise condescension clientele keepgoing patronize championship trade sponsorship backing support aid encouragement assistance funding financing promotion endorsement recommendation protection guidance leadership stewardship custodianship management administration oversight care

Synonyms by register

Formal

sponsorship support endorsement advocacy

Informal

backing help business custom

Literary

benefaction auspices

Antonyms

opposition hindrance discouragement neglect abandonment boycott

Common collocations

  • customer patronage
  • artistic patronage
  • royal patronage
  • business patronage
  • patronage system
  • seek patronage
  • receive patronage
  • offer patronage

Word family

noun patronage
verb patronize
adjective patronizing

Usage note

While 'patronage' can refer to the support of customers, it often implies a more formal or influential relationship, such as that of a wealthy individual supporting an artist or a government providing support to an industry. Be mindful of the potentially negative connotation of 'patronizing' when used as an adjective.

Example sentences

  1. Her patronage of the local bookstore helped keep it in business.
  2. The art gallery depends on the patronage of art collectors.
  3. The company's success is due in part to the patronage of loyal customers.
  4. The politician lost the support of his patronage after he was caught in a scandal.
  5. Without the patronage of the wealthy, many cultural institutions would not exist.

Quotes

  • Patronage is the support, encouragement, privilege, or financial aid that an organization or individual bestows to another.
  • Patronage is not simply a matter of purchasing; it is a matter of rewarding the virtuous and punishing the wicked.
  • Patronage is not a social relationship between two individuals, but a social relationship between two classes.

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