Synonyms for
Patronage
Definition
The support or financial aid that an organization or individual gives to another.
Synonyms & similar words
backup
patronise
keepgoing
disdain
support
clientele
championship
patronize
trade
backing
condescension
business
sponsorship
backing
support
aid
encouragement
assistance
funding
financing
promotion
endorsement
recommendation
protection
guidance
leadership
stewardship
custodianship
management
administration
oversight
care
Synonyms by register
Formal
Literary
Antonyms
Common collocations
- customer patronage
- artistic patronage
- royal patronage
- business patronage
- patronage system
- seek patronage
- receive patronage
- offer patronage
Word family
Usage note
While 'patronage' can refer to the support of customers, it often implies a more formal or influential relationship, such as that of a wealthy individual supporting an artist or a government providing support to an industry. Be mindful of the potentially negative connotation of 'patronizing' when used as an adjective.
Example sentences
- Her patronage of the local bookstore helped keep it in business.
- The art gallery depends on the patronage of art collectors.
- The company's success is due in part to the patronage of loyal customers.
- The politician lost the support of his patronage after he was caught in a scandal.
- Without the patronage of the wealthy, many cultural institutions would not exist.
Quotes
Patronage is the support, encouragement, privilege, or financial aid that an organization or individual bestows to another.
Patronage is not simply a matter of purchasing; it is a matter of rewarding the virtuous and punishing the wicked.
Patronage is not a social relationship between two individuals, but a social relationship between two classes.