Synonyms for

Goodwill

Verb / ˈgʊˈdwɪl / Another word for goodwill — explore alternatives below. For syllable breakdowns and pronunciation, see this word on Syllablesworld.

Definition

a feeling of kindness or generosity towards others; a friendly or helpful attitude

Synonyms & similar words

goodwill grace kindness generosity benevolence friendliness helpfulness charity compassion consideration graciousness hospitality humanity sympathy tolerance warmth affability amiability cordiality courtesy giving magnanimity

Synonyms by register

Formal

benevolence kindliness favor regard

Informal

friendliness niceness warmth camaraderie

Literary

benevolence kindness benevolent spirit

Antonyms

animosity hostility enmity malevolence ill will resentment antipathy

Common collocations

  • goodwill gesture
  • goodwill ambassador
  • generate goodwill
  • build goodwill
  • express goodwill
  • mutual goodwill
  • business goodwill
  • customer goodwill

Word family

noun goodwill
adjective good-willed

Usage note

Goodwill often refers to a positive reputation or the intangible value of a business. It can also mean a general feeling of kindness and friendliness towards others.

Example sentences

  1. She showed goodwill by sharing her toys with her friend.
  2. The neighbors exchanged goodwill by bringing each other cookies during the holiday season.
  3. The company's goodwill towards its customers led to increased sales.
  4. The teacher praised the student for her goodwill towards her classmates.
  5. The politician spoke about the importance of goodwill towards all people.

Quotes

  • Goodwill is the only asset that competition cannot undersell or destroy.
  • You cannot do a kindness too soon, for you never know how soon it will be too late.
  • The fragrance always stays in the hand that gives the rose.

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