Synonyms for
Branding
Definition
Branding is the process of creating an image or name for a product or company.
Synonyms & similar words
Synonyms by register
Antonyms
Common collocations
- brand identity
- brand awareness
- brand loyalty
- brand image
- brand name
- brand strategy
- brand recognition
Word family
Usage note
Primarily used in marketing and business contexts to refer to the process of creating a unique name, design, or symbol for a product or service. It can also refer to the act of marking livestock with a hot iron, though this is less common in general usage.
Example sentences
- The branding of this product is very important to its success.
- They are working on branding their new line of clothing.
- The company's branding has helped it become very popular.
- The branding of this store makes it stand out from the others.
- The branding of this restaurant is very unique and memorable.
Quotes
'Your brand is what other people say about you when you're not in the room.' - Jeff Bezos
'A brand is a voice and a product is a souvenir.' - Lisa Gansky
'A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.' - Jeff Bezos