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Synonyms for

Brands

Noun / brændz / Another word for brands — explore alternatives below. For syllable breakdowns and pronunciation, see this word on Syllablesworld.

Definition

Brands are symbols, names, or logos used to identify a company's products or services.

Synonyms & similar words

post sword brandmark stigmatize brand mark stigma brandname make blade stigmatise denounce tradename firebrand marque stain steel trademark trademark logo label mark stamp emblem symbol insignia identification tag moniker name signature colophon crest shield imprint device seal

Synonyms by register

Formal

trademarks labels identities names

Informal

labels names makers

Literary

emblems insignia

Antonyms

generic unbranded unknown anonymous unmarked unnamed

Common collocations

  • brand awareness
  • brand loyalty
  • brand image
  • brand name
  • brand recognition
  • brand strategy
  • brand value
  • strong brand

Word family

noun brand
verb brand
adjective branded
adverb brandedly

Usage note

While 'brand' can refer to a mark of ownership (like a cattle brand), its most common modern usage relates to commercial products and their identity. Avoid using it metaphorically for personal reputation unless the context is very clear.

Compare "brands" with another word →

Example sentences

  1. Many people prefer to buy branded products instead of generic ones.
  2. The Coca-Cola brand is recognized all over the world.
  3. I don't like that brand of peanut butter.
  4. The new video game console has a lot of popular brands available.
  5. The clothing store sells a variety of different brands.

Quotes

  • A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. - Jeff Bezos
  • The power of a brand lies in what consumers are willing to pay for it. - David Aaker
  • A brand is a story that is always being told. - Scott Bedbury

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