Synonyms for
Brands
Definition
Brands are symbols, names, or logos used to identify a company's products or services.
Synonyms & similar words
Synonyms by register
Antonyms
Common collocations
- brand awareness
- brand loyalty
- brand image
- brand name
- brand recognition
- brand strategy
- brand value
- strong brand
Word family
Usage note
While 'brand' can refer to a mark of ownership (like a cattle brand), its most common modern usage relates to commercial products and their identity. Avoid using it metaphorically for personal reputation unless the context is very clear.
Example sentences
- Many people prefer to buy branded products instead of generic ones.
- The Coca-Cola brand is recognized all over the world.
- I don't like that brand of peanut butter.
- The new video game console has a lot of popular brands available.
- The clothing store sells a variety of different brands.
Quotes
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. - Jeff Bezos
The power of a brand lies in what consumers are willing to pay for it. - David Aaker
A brand is a story that is always being told. - Scott Bedbury