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Ensure vs Insure

Quick answer: Ensure means to make certain something happens. Insure is the financial one — covering something with an insurance policy. You ensure success; you insure a car.

Ensure

Verb: to make certain; to guarantee.

“Check twice to ensure the door is locked.”

Synonyms for ensure →

Insure

Verb: to cover with an insurance policy.

“The house is insured against flooding.”

Synonyms for insure →

How to remember it

INsure = INsurance. Everything else, ensure.

Common mistake

'Insure you arrive early' — no policy involved: ensure.

Or compare any two words →

More commonly confused words